Hospitality Advisory
Strategic Hospitality Advisory
Hoteliers since 1990
Based in Lisbon, Portugal with satellite hubs in Frankfurt, and Amsterdam, Robert Hornman advises Investors, Small and Midsize Hotel Groups, Hospitality Tech Firms and Start-Ups.
Each assignment approached as a partnership, always hands-on and with an entrepreneurial spirit.
Whether you are in need of a 360 Business Review, a Board Member, a Sparring Partner, a Matchmaker in your search for Distribution, Franchise or help with starting a new venture, we are at your disposal.
Areas of Support
Existing Businesses
We assist you with a methodical, full 360 degrees review of your business.
Your quantitative financial performance (QFP) as well as qualitative guest experience (QGE) along the full Customer Journey.
We look at your P&L, Competitor Benchmarking, Brand performance, your Distribution, Space Optimisation potential and areas of Digitalisation.
Is your Tech Stack up-to-date and efficient? What is the status of your commercial and distribution tools (CRS, CRM, IBE, RMS).
People Make Places! What is the level of Employee Satisfaction Index (ESI)? How do you manage to attract, retain and develop talent?
Through both qualitative and quantitative analyses we will assess the status of your operation and provide you with recommendations alongside a simple KISS methodology (Keep, Improve, Start, Stop).
New Businesses
Are you planning a new Hotel, Serviced Apartment or Restaurant Business? We assist with your Market Research, Location Scouting, Feasibility, Economics and Conception & Design. We will also help you to choose and set up the right Project Management solution.
Match Making
we know how to find the right match when it comes to People, Partners and Solutions.
We can help in Operator or Franchise Search, Technology Solutions and specific expertise such as Architects, Interior Designers and Brand Agencies.
Also we can help finding your Senior Management, either direct or through a specialised Recruitment Agency.
Portugal Expertise
Portugal is one of Europes fastest growing tourism destinations. Tourism accounts for 16% of it’s GDP.
Portugal has been a magnet for foreign investors and offers several attractive incentives for investment.
In addition to Robert Hornman’s above mentioned expertise and services we have developed the know-how and network to be your Trusted Advisor for your new Portuguese Venture.
“Make a Commitment to Excellence and don’t settle for anything less.”
– Ian Schrager
Get in Touch
Please reach out to us for an informative conversation to get to know us and or discuss your project.